About

WHO WE ARE

How you eat impacts every aspect of your life, which is why making the right food choices every day matters—and Eat This, Not That! is here to help.

Inspired by The New York Times best-selling book series, Eat This, Not That! is a brand that's comprised of an award-winning team of journalists and board-certified experts, doctors, nutritionists, chefs, personal trainers, and dietitians who work together to bring you accurate, timely, informative, and actionable content on food, nutrition, dieting, weight loss, health, wellness, and more.

As the leading health and wellness brand—with our breaking food and restaurant news coverage, healthy eating guides, and proven "no-diet" weight loss strategies—Eat This, Not That! is now the world's #1 nutrition website and one of the top five food outlets in the U.S.

 

OUR MISSION

We want to empower you to make healthier food choices every day through expert- and research-backed tips, shopping lists, and nutrition guides. Our content can help you when you're shopping at the grocery store, dining out, eating on-the-go, cooking at home, and more—so you can be healthy, fit, and feel your best.

 

WHAT WE DO

 

The Website
EatThis.com currently reaches more than 110 million annual users. According to ComScore, the site has a larger audience—and a faster rate of traffic growth—than many leading health and wellness competitors. To date, we've published over 12,000 articles that are filled with breaking news and life-changing advice.

 

The Books
Eat This, Not That! books have sold 8 million copies, with the latest, Eat This, Not That! When You're Expecting, written by Dave Zinczenko and Dr. Jennifer Ashton. Other titles in the series include Cook This, Not That!, Drink This, Not That! and Grill This, Not That!, as well as The 7-Day Flat-Belly Tea Cleanse.

 

HOW WE DO IT

Our editorial staff is full of industry veterans with extensive resumes in news, publishing, nutrition, and lifestyle reporting. We are committed to upholding the highest ethics and standards in journalism, and operate independently from our advertisers and/or outside influences.

 

Our team is committed to research, expertise, data, and authority, and we reflect that in our content by enforcing strict editorial guidelines to make sure what you're reading on our site is accurate, timely, and medically sound. We conduct our own original reporting and exclusively source internationally recognized news outlets, academic journals, research institutions, and peer-reviewed studies in our stories.

 

To ensure the integrity of the content we publish, our Medical Expert Board routinely reviews and contributes to our new and existing content.

 

Our Ethics and Fact-Checking Policies

When you're ready to make a life-changing decision about your diet and/or health, you should expect to be guided by accurate and trustworthy information. That's why our content is fact-checked by a team of veteran journalists and medically reviewed by a board of credentialed experts.

 

When doing their research for articles, our editorial team and network of contributors exclusively cite primary sources (i.e. academic studies, peer-reviewed research, or interviews with licensed medical professionals, including members of our industry-leading Medical Expert Board). Links to these sources are included in our articles and clearly stated so that readers can easily verify their credibility.

 

We've established a Medical Expert Board of certified and world-renowned medical doctors, registered dietitians, certified nutritionists and personal trainers, as well as culinary and wellness experts. These trusted partners work closely with our editorial team to ensure that the content published on Eat This, Not That! is medically accurate and rooted in the latest science. Their expert stamp of approval isn't added to the byline of an article until a thorough review is complete.